Pieter Kooyman is the former Chief Advertising Officer at Miniclip SA, where he led all aspects of marketing, ads monetisation and business intelligence. During his 13-year tenure, Pieter was one of the key players in the company’s pivot from web to mobile and its growth from a single UK studio, to a 13-studio global publishing powerhouse.
Pieter has managed 9-$figure budget lines for both digital ad revenue & marketing cost, and teams of 100+. In addition to his operational responsibilities, Pieter was a board member for several Miniclip group companies and a senior member of the company’s executive team.
People have always been the central focus of Pieter’s work, and he has developed, mentored and coached widely throughout many organisations. His approach is consultative: one where he supports others with challenging questions to provoke the best set of actions. He sets a high bar and works at a fast pace to ensure things get done.
Pieter is an active investor in and advisor to a wide range of tech businesses including Max Ads (sold to Applovin), Updraft, Livelink, Frameplay, Playgap.io, Appscotch (sold to Data.ai), Aequus (sold to Moloco)and Flick Games.
In 2023, Pieter launched his latest venture, Half Moon Studios backed by a strong syndicate from the London angel scene.
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